A graphic showing improved customer support processes.

How FaceUp accelerated growth and secured top-tier investment at 3x valuation

Accelerated growth. Extended runway. Market expansion

FaceUp

Czech Republic

FaceUp is a Czech ethics and compliance platform that gives employees and students a safe, anonymous way to report misconduct. It helps lean HR and compliance teams meet whistleblowing regulations without heavy process, and is used by organisations across Europe and the United States.

Starting ARR
€1m
Current ARR
Years together
€600k
Facility size
Drawn to date
2
Drawdowns

Jan Sláma

Co-Founder, FaceUp

“Float gave us the freedom and flexibility to negotiate from a position of strength. Their support was game-changing for our journey.”
A graphic showing improved customer support processes.

Challenge

Expansion

Needed funding for U.S. sales and marketing but risked stalling growth.

Equity

Raising equity early meant unfavorable terms, dilution, and lower valuation.

Catch-22

Needed traction to attract investors, but needed funding to build traction.

Solution

Evolving credit

Accessed 60% of ARR in non-dilutive credit to fund international expansion.

Non-dilutive

Kept ownership and grew on their terms

Built-in flexibility

Custom terms for each draw to match their needs.

Result

The strategic use of Float credit allowed FaceUp to enter the U.S. market, demonstrate growth, and achieve a 3x valuation increase, securing founder-friendly terms from a top-tier VC.

Valuation

Early valuation offers improved from 5–7x ARR to a final 10x ARR multiple.

Investment

Secured funding from a leading VC on better terms, including improved anti-dilution

Momentum

Broke into the competitive U.S. market and proved growth was already happening.

Jan Sláma

Co-Founder, FaceUp

“Float provided the capital we needed to expand into the U.S. It gave us the time to secure the right investment on better terms.”