How FaceUp accelerated growth and secured top-tier investment at 3x valuation
FaceUp
November 18, 2025
.avif)
Accelerated growth. Extended runway. Market expansion
FaceUp is a B2B SaaS platform for whistleblowing, ethics hotlines, and HR tools, trusted by businesses and educational institutions worldwide
“Float gave us the freedom and flexibility to negotiate from a position of strength. Their support was game-changing for our journey.”
The strategic use of Float credit allowed FaceUp to enter the U.S. market, demonstrate growth, and achieve a 3x valuation increase, securing founder-friendly terms from a top-tier VC.
Early valuation offers improved from 5–7x ARR to a final 10x ARR multiple.
Secured funding from a leading VC on better terms, including improved anti-dilution
Broke into the competitive U.S. market and proved growth was already happening.
“Float provided the capital we needed to expand into the U.S. It gave us the time to secure the right investment on better terms.”
