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Case studies that

break the mold

Explore how recurring-revenue teams across the UK and Europe use Float’s flexible credit facility to scale GTM, bridge to a Series A, or extend runway on their own terms.

Float Funding
‍in numbers

We fund the next generation of SaaS in the UK, Ireland, and Europe. If you have €250k+ ARR and 20%+ growth, you don't need more dilution. Our revenue-linked facility is the logical choice for operators who want to stay in total control.

500+
Loans
€120m+
Funded
16
Markets

Locations

We back SaaS and subscription businesses across the UK, Ireland, Nordics, DACH, Benelux, and the Baltics with a flexible, revenue-linked facility built for the recurring revenue economy.

UK

Germany

Switzerland

Netherlands

Sweden

Norway

Finland

Denmark

Estonia

Spain

Belgium

Lithuania

Ireland

Austria

Iceland

Industries

If your product runs on recurring revenue, we speak your language. We specialize in SaaS verticals, including FinTech, HRTech, MarTech, and Compliance, wherever predictable ARR is the engine of growth.

Accounting

Media

CRM

HR

Revision

Finance

AI

ERP

CMS

Selected cases

RoomPriceGenie founder Ari

RoomPriceGenie

RoomPriceGenie is the #1 revenue management system for hotels, ranked first at the 2026 HotelTechAwards. Founded in Switzerland in 2017, it automates daily room pricing, so independent hotels can maximise revenue without a dedicated revenue manager. Today it powers 3,000+ hotels across 65 countries, connects with 65+ hotel systems, and is backed by a USD 75M growth investment from Five Elms Capital. It was also named the Best Place to Work in hotel tech in 2026.

"The financing from Float took the pressure off when external fundraising was difficult, and gave us time. We used the time to get a convertible loan from investors that, along with the Float loan, extended our runway for 2 years, during which time our valuation quadrupled."

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CHF 570k
Starting ARR
CHF 7m
Current ARR
1.5
Years together
CHF 8m
Facility size
CHF 3m
Drawn to date
11
Drawdowns
Stephen Connolly, Ordorite

Ordorite Software

Ordorite has grown from an Irish start-up into the platform behind furniture, bedding, and nursery retailers worldwide. Since 2015, Stephen Connolly and his team have expanded into the UK and Canada, tripled ARR from €500k to €1.5m, and reached cash break-even, all without giving up ownership. Their cloud platform runs everything from the showroom floor to the customer’s front door.

“Float’s credit helped us move quickly and secure key deals without delaying our growth or giving up ownership. It gave us access to funding right when we needed it the most.”

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€500k
Starting ARR
€1.5m
Current ARR
3
Years together
€500k
Facility size
€1.6m
Drawn to date
18
Drawdowns
RedTrack founders

RedTrack

RedTrack is a Lithuanian ad tracking and attribution platform for performance marketers, agencies and e-commerce brands. It brings every paid channel into one AI-powered view so teams can see what drives revenue and optimise spend in real time.

“Float provided the calm in the eye of the storm that we needed to get through towards profitability and allowed us to focus on business growth.”

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€1.5m
Starting ARR
Current ARR
Years together
€600k
Facility size
Drawn to date
3
Drawdowns
A graphic showing improved customer support processes.

FaceUp

FaceUp is a Czech ethics and compliance platform that gives employees and students a safe, anonymous way to report misconduct. It helps lean HR and compliance teams meet whistleblowing regulations without heavy process, and is used by organisations across Europe and the United States.

“Float gave us the freedom and flexibility to negotiate from a position of strength. Their support was game-changing for our journey.”

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Starting ARR
€1m
Current ARR
Years together
€600k
Facility size
Drawn to date
2
Drawdowns