RedTrack founders

How RedTrack doubled ARR and headcount within a year

Extended runway. Bridge funding. Accelerated growth

RedTrack

Lithuania

RedTrack is a Lithuanian ad tracking and attribution platform for performance marketers, agencies and e-commerce brands. It brings every paid channel into one AI-powered view so teams can see what drives revenue and optimise spend in real time.

€1.5m
Starting ARR
Current ARR
Years together
€600k
Facility size
Drawn to date
3
Drawdowns

Vlad Zhovtenko

Co-founder & CEO, RedTrack

“Float provided the calm in the eye of the storm that we needed to get through towards profitability and allowed us to focus on business growth.”
RedTrack founders

Challenge

Runway

Short runway and a cash crunch before Series A.

Timing

Wait and cut growth, or raise early on weaker terms.

Dilution

Equity meant dilution and rigid conditions.

Pace

Traditional debt couldn’t match their growth speed.

Solution

Evolving credit

€600k credit that grew with ARR, continuous access to funds.

Extra runway

Funding extended runway to reach cash-flow positivity.

Kept growing

Kept hiring, shipping product, and scaling customers.

Stronger raise

Better metrics going into Series A, without dilution from the credit.

Result

In 12 months, RedTrack grew ARR by over 50%, nearly doubled headcount, reached cash-flow positivity, and raised Series A on stronger terms.

Growth

ARR grew from ~$1.5M to >$2.4M

Team

Team scaled from 27 to 51 people.

Investment

Cash-flow positive and Series A closed in July 2024.

Vlad Zhovtenko

Co-founder & CEO, RedTrack

“Float provided the calm in the eye of the storm that we needed to get through towards profitability and allowed us to focus on business growth.”