In MarTech, product depth and integrations set you apart. Invest in R&D, partnerships and growth on your timeline, without giving up equity.
Real situations we hear in almost every first call.
01
A customer’s CFO freezes spending for a quarter. Your MRR dips. Your costs don’t.
02
A Meta, Google or privacy update breaks tracking. Your engineers rebuild it, on salaries already committed.
03
Customers judge you on results, and results take time. Renewal depends on proof you can’t rush.
04
Data, sending volumes and platform costs bill upfront. Client invoices follow 30 to 60 days later.
From the first growth marketer to an embedded part of the stack. Every step of the MarTech cycle has its own cash moment. Here is each one, and how Float fits.
Marketers find you through trials, content and paid channels.
Where the cash goes
You spend on acquisition months before customers pay back.
With Float
Fund acquisition now and repay as the cohort pays back.
You connect to the CRM, CDP and ad platforms. Data quality decides success.
Where the cash goes
Integration and data engineering run ahead of revenue.
With Float
Draw for integration work and pick a grace period that matches go-live.
Customers measure ROAS and attribution. Proving ROI wins the renewal.
Where the cash goes
CS and analytics support run before contracts expand.
With Float
Spread repayments over up to 24 months while results compound.
Usage follows campaign calendars. Marketing budgets move quickly.
Where the cash goes
Revenue can dip with budget cycles while costs stay flat.
With Float
Smooth the dips. Pay only for what you draw.
Customers add channels, brands and seats. You become part of the core stack.
Where the cash goes
New products and markets need capital ahead of revenue.
With Float
Your facility grows with ARR. Draw again, bigger.
How money moves in MarTech.
Cash break-even
Float covers the gap
Facility grows · draw again
We're here at every stage
The pressure
Paid channels and sales cost money before the first invoice.
With Float
Fund GTM without waiting for the next round.
The pressure
Integrations and onboarding peak in month one.
With Float
Draw for onboarding capacity as deals close.
The pressure
Customers judge results before they expand.
With Float
Repay over up to 24 months while results build.
The pressure
Churn risk is high until value is clear.
With Float
Keep customer success fully staffed.
The pressure
More seats, brands and markets follow results.
With Float
Your facility grows with ARR. Draw again, bigger.
We understand it
Short cycles, retention that rides on results, and growth through expansion. We underwrite on the recurring revenue you already have.
Simple
Connect Stripe, Xero, or QuickBooks in clicks. Get an offer based on your real numbers. No deck, no data room.
Flexible
Up to a 6-month grace period while new campaigns and integrations start paying back. Terms up to 24 months. Pay only for what you use.
17
European markets
